We launched a 'VIP Programme' to stimulate word of mouth for the latest opening of Chilango - Mexican Kitchen at Meadowhall in Sheffield. It's got to be the best Mexican food in the UK - yum! (10/11/09)
Do you need to tell the real media trends from the PR froth? Or do you want to obtain some media research or recruit a Media Researcher? Then we recommend you talk to The Media Research Shop. Although it has many years experience of traditional media, and great industry contacts, it is also now providing consultancy in the new areas of social networking and word of mouth marketing, in partnership with Advokator. (26/08/09)
Follow this link for information on WOMUK's upcoming Espresso Briefings. (24/06/09)
Steve chaired the judges' panel for the Word of Mouth Marketing Awards 2008. (2/12/08)
Touchnote.com (personalised greetings cards) are offering free and discounted samples of their product worth £17.70p. They are doing this so that they can receive feedback from customers about their site, the product etc. There's no obligation to buy. To get the free stuff, you need to register at www.touchnote.com/freepack. Then, you receive free vouchers in the post.
We know about this because we do some work for Touchnote. They are all nice people and we'd like to see them succeed. The best way for this to happen is for people to try the product and tell them what works/what doesn't. And enjoy some free stuff while they do it. (12/11/08)
Steve spoke at an IPA healthcare event: What could we do differently tomorrow? (14/10/08)
See Steve and Bryn spoke at a "How to" workshop in London sponsored by the DMA and WOMUK. (25/9/08)
Campaign ran a full-page article by Steve on how word of mouth uses direct mail. Click here for .pdf. (8/8/08)
Media Week reports on how word of mouth marketing has changed dramatically over the past year -- with comment from Steve. (15/7/08)
Steve spoke at the IPA about "Why word of mouth marketing is more important than ever before." (26/6/08)
Interesting piece by Alan Mitchell in Marketing Week re: peer-to-peer communication. (26/6/08)