The work
This is a sampling of the work we have been directly involved with:
Onis
Onis is on a misson to provide the processes and quality standards of commercial building to home refurbishment. Strictly speaking, they are building contractors. But their brand proposition is much more about making it easier for consumers.
We harnessed the power of
neighbourhood word of mouth to sell
home refurbishment by juxtaposing a notorious medium (“For
Sale” signs) with a positive message ("Not For
Sale"). The
idea being that you are so proud of your house and your refurbishment
by Onis that you are happy for your neighbours to know that your place
is not for sale, We targeted the front gardens of customers.
The return
on investment for this WOMM campaign was £937:£1.
Financial services & WOM
Innovative research into how word of mouth affects the purchase of financial services.
This research was presented at the annual DMA Financial Services Conference, at DNECH Direct Marketing in Czech Republic as well as a host of word of mouth marketing conferences in the UK. Also, topline findings appeared in an article in Financial Marketing.
(Work completed while at KBK)
Kellogg's Real Fruit Winders
Real Fruit Winders are a fruit based snack for kids. Word of mouth marketing (online and offline) was used to get 'tweens' talking about the product before any advertising ran. The result: the product was sold out and the TV was push back until production could be ramped up to meet demand. Real Fruit Winders went on to become a top 10 confectionary brand.
(Work completed while at Leonardo)
John West 'Shark' Viral
The John West 'Bear' tv spot was very popular and was one of the first tv spots to be posted and shared around the world. We kept the momentum behind the campaign by creating a viral, pre-launch of the follow up tv spot, 'Shark'. To do this we sent emails with a link to the video to key influencers in the tv production and advertising community. We also posted the spot on viral sites. The 'Shark' spot was viewed over 1 million times prior to launch and was rate one of the Top 10 viral campaigns by Campaign.
(Work completed while at Leoardo)
